Why You Need SEO for Your WEBSITE?
Before you can understand the reasons for using SEO, it might be good to have a definition of what SEO. SEO stands for search engine optimization. SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query.
Good SEO can be very difficult to achieve, and great SEO seems pretty well impossible at times.
Why is search engine optimization so important? Think of it this way: If you’re standing in a crowd of a few thousand people and someone is looking for you, how will they find you? In a crowd that size, everyone blends together. Now suppose there is a system that separates groups of people. Maybe if you’re a woman you’re wearing red and if you’re a man you’re wearing blue.
Now anyone looking for you will have to look through only half the people in the crowd. You can further narrow the group of people to be searched by adding additional differentiators until you have a small enough group that a search query can be executed and the desired person can be easily found.
Your web site is much like that one person in the huge crowd. In the larger picture your site is nearly invisible, even to the search engines that send crawlers out to catalog the Web.
To get your site noticed, both by crawlers and visitors, certain elements must stand out. That’s why you need search engine optimization to help you focus on the right elements.
By accident, your site will surely land in a search engine; and it’s likely to rank within the first few thousand results without any effort from you. A crawler will eventually find the site and bury it somewhere in the results with every other web site on the same topic.
Clearly, that’s not good enough. Being ranked on the ninth or tenth page of search results is tantamount to being invisible. To be noticed, your site should be ranked much higher.
To achieve a high position in search results, your site must be more than simply recognizable by a search engine crawler. It must satisfy a set of criteria that not only gets the site cataloged, but can also get it cataloged above most (if not all) of the other sites that fall into that category or topic. This is no easy task.
To implement SEO strategies you have to defining some sort of goal you want to accomplish. For example,one goal might be to increase the amount of traffic your web site receives. Another might be to increase your exposure to potential customers outside your geographic region.Another reason you might consider investing in SEO is to increase your revenues, which you can do by funneling site visitors through a sales transaction while they are visiting your web site. For example, a goal to “increase web-site traffic” is far too broad. Of course you want to increase your web-site traffic. However, if you change that goal to ‘‘increase the number of visitors who complete a transaction of at least $25,’’ you are much more likely to implement the SEO that will indeed help you reach that goal.
Make sure the goal is specific and attainable. Otherwise, it’s very easy to become unfocused with your SEO efforts. In some cases, you can spend all your time chasing SEO and never accomplish anything.
As mentioned previously, search engines regularly change the criteria for ranking sites. They started doing this when internal, incoming, and external links became a factor in SEO.